In this era, the world has become more connected than it has previously been and technology plays a huge role in this. In fact, almost everyone has access to the internet with devices that are becoming more affordable. As a result, almost everyone is online including your potential customers. There are many ways to attract a customer to your business website. The most trending tool in these recent times is the Google virtual tour.
The Google VR tour is an interactive multimedia tool that allows you to have 360 degrees experience of a location from your electronic device. Google My Business listings are now including virtual tours which encourage businesses to use this feature. There are many benefits of having a Google virtual tour apart from completing your Google My Business listing. In this article, we will discuss the importance of Google VR tour for your business.
It helps increase your website’s visibility
As mentioned, almost everyone is now online and is on their mobile devices. In fact, recent studies prove that over 80% of consumers do an online search before they make a purchase. That is why it is important that your business website is visible online. This is where a Google virtual tour comes into play.
A Google VR tour is an impressive feature in any kind of business listing. It helps the online store stand out among the other eCommerce websites. That is because Google favors websites that have a Google virtual tour. This means that they recommend these websites more often than those who don’t. Thus, an eCommerce website that has a Google VR tour has high visibility online.
It attracts more visitors to your eCommerce website
One of the reasons why some customers don’t visit a store or business is because they think it isn’t interesting. They assume that walking in a store that they are not familiar with will only waste their time, especially if they do not have what they are looking for. However, that issue is not a problem if the business has a Google virtual tour.
A customer can check out what the store has to offer through the VR tour. Furthermore, customers who aren’t interested before have a high chance of changing their minds once they have their Google VR tour experience. As a result, more customers will have the motivation to come down to your store.
It increases user engagement on your website
Engagement is important in an eCommerce business since this is an indicator that the visitor is interested in what the online store has to give. In addition, high website engagement means that website visitors stay longer on a website page. This will result in lower bounce rates and improve the search engine ranking of the eCommerce website. One of the most effective tools that can draw a long engagement is the Google virtual tour.
A Google VR tour allows the visitor to spend a long time on the website by exploring the tour. They tend to stay longer to get a good look at the location. They sometimes read through descriptions along the VR tour as well as listen to a narrator. Some virtual tours even include videos so the visitor tends to stay longer. Thus, an online store that has a virtual tour has high user engagement.
It keeps you as a front-runner among your business competitors
A Google virtual tour is a type of high-class technology that has only now become available to everyone. That is why businesses that use virtual tours are considered to be technology-forward. Having this kind of reputation among your audience is enough to make you a front-runner against your competitors. Potential customers tend to go to you first before they check out other businesses. Aside from that, a Google VR tour piques the interest of the younger generation which is the largest demographic of online customers. Thus, your business can be in the new trend and stand out from other businesses similar to yours.
We can create a Google Virtual tour for you
A Google VR tour has a lot of advantages that can establish your business as a reputable brand. That is why it is a must that you find ways how you can use this virtual reality technology to the advantage of your business. However, despite being user-friendly, a Google virtual tour is quite challenging to complete.
In fact, there are things you need to master in order to be able to create a high-quality virtual tour. You need photography skills and even editing skills to create a VR tour. If you don’t have these skills, that is alright because you can always hire a Google virtual tour expert to make it for you.