Google keeps on improving or updating itself to give the best searching experience to users. The introduction of the Knowledge Graph was one of those additions. It is a fact that today, information and data are being generated at an immense rate, and this thing makes it quite difficult for organizations to gain brand recognition. It also makes it challenging for the users to get what they want as there is a massive amount of data along with unlimited sources. Things like Alexa, Google, and other chatbots come very handily in this situation. To manage all this information, Google introduces the concept of Knowledge Graph in the year 2012.
You will get a number of benefits of Google’s Knowledge Graph, which is why people want to know the procedure of getting one. Here we are giving an overall view of the Knowledge Graph, from setting up to its importance in promoting business.
Get an idea about the Google Knowledge Graph!
Google Knowledge Graph or GKG is defined as a search feature that makes it easy for the users to get an exact answer for their query without directly clicking on one of the results. Google picks the quality content from a website and shows it at the top or side of the search results. With the latent semantic indexing(LSI), Knowledge Graph understands the context of the users’ different queries and then depicts the most likely data forward. It is a mechanical procedure regulated by the machine-learning algorithms of Google.
The basic aim of Google’s Knowledge Graph is to give the best customer experience by providing the most optimum data results to the mentioned queries. Semantic-search techniques are being used in this whole process. It means that GKG builds a relationship between different words and concepts and then comes up with the best answer, depending on the query entered.
Setting Up Google Knowledge Graph
Maybe it sounds so, but you don’t need to go the extra mile to set up the Google Knowledge Graph. It’s an easy process, and here we are exemplifying using the WordPress platform. To understand the process of setting up a knowledge graph, you need to follow the following steps:
Step 1: To start with, you need to check out the WordPress menu where you need to click the SEOPressor that comes under Homepage Settings. From here, you will directly shift to meta settings.
Step 2: You need to click the next tab, i.e., Knowledge Graph, which is placed next to meta settings.
Step 3: At Knowledge Graph, you will need to insert some of the essential information like your company logo, contact number, Social Media Page URL, and more. If you have a Facebook page, you can also fill that to attract visitors.
Step 4: You need to add the Social Media accounts, social profiles, and more.
Step 5: The last step is to click update once you add all the data correctly.
Steps to Follow to Get On The Google Knowledge Graph!
When it comes to getting the Google Knowledge Graph, you may have to think about a number of things that give your brand a better presence and relevancy in the eyes of the users. Getting a Google Knowledge Graph is not an easy task. You need to follow a number of steps that will lead you to appear on direct searches and get preference before topmost sites. Here we are discussing some of the essential points that will definitely help you regarding the same.
Create a Google My Business (GMB) Profile:
By creating a GMB profile, you can actually do a lot of benefits for your business, especially if it is a physical one. Not only it gives your business the required visibility, but it also gets authority in both Google Maps. This is because your brand appears in the local listing, resembling the Knowledge Panel. You need to keep in mind that by signing up for the GMB, your business does not get the guarantee to be included in the Knowledge Graph. For instance, if you try searching out for the best salon in your area in the Knowledge Graph API, you will find that only a few of them were listed as entities. The definite benefit you can have by using the structured data in the GMB listing is that your chances of being included in the Knowledge Graph increase.
Create a page on Wikipedia:
Today, almost every person knows about Wikipedia, especially those who are connected to the digital world. It is considered the hub of information. Many of you may have doubts about the reliability of the information on the same. You need to know that it will definitely help your business appear on the knowledge graph as the respective results pull straight from Wikipedia. Like it or not, Wikipedia is accurate to a level of 99.5% according to the estimations.
Create a wikidata.org Entry:
Other than having your Wikipedia page, it is essential to sign for wikidata.org too. It holds the structured data for Wikipedia as well as for the other Wikipedia websites. So it is highly recommended to start with wikidata.org, especially when you don’t have any presence on the same platform. You won’t believe it, but the majority of information is derived from Wikidata and having a profile over here is more useful than having one on Wikipedia. Furthermore, creating an item on Wikidata is much easier also. The only huddle is the set of rules that you might have to follow. The top of the list is the Notability policy. But it is highly recommended to create an entry on it by having good sources as a backup to your information.
Another name in this series is the Schema Markup, which is officially related to the structured data. To appear in the Knowledge Graph with this medium, you need to follow some points like using name, logo, contact information, URL of your company, and including all the social media profiles.
Promote Your Business With Google Knowledge Graph!
By following some of the following guidelines, you can easily regulate the marketing process of your business.
It becomes easy for any business to get on the Knowledge Graph if it constantly remains in talks on the internet. This is where you need to use the option of link building. Yes, it is not that easy choice for any small and midsize business, but yes, it has some unimaginable benefits.
Social Media Profiles:
From Facebook to Twitter to LinkedIn, there are many names in this category. Being active on social media can do wonders for your business visibility. If you are not on any of them, then my friend, you are losing much more than what you are expecting, and Knowledge Graph is one of them. Yes, you will get many alternatives in this, but Facebook, LinkedIn, Twitter, and Pinterest are the four major ones that will surely show you up in the Knowledge Graph results.
Role of Format in Content:
You need to know the fact that Google appreciates the information that proves valuable to the readers. So if you want your business to show up in the Knowledge Graph, then work more and more on the optimum content for the audience. In this way, you will enhance your chances of getting acknowledged by Google as well as your audience. You can follow some of the guidelines to get the best results in this context.
- Try to give information about your business or company in limited words.
- It’s better you connect your pages to the links of other pages of your website.
- Indulge things like images, graphics, and more for a better representation of your business.
- Focus on supplemental information about who or what it is (for a better idea).
Maybe you will find all these points a little over the edge, but you need to know the fact that Google’s Knowledge Graph always seeks exceptional data, and if you are giving average details about a business, your chances lack there only.
Importance of Keywords:
From the SEO experts point of view, you need to add keywords to your content to get noticed by Google and your consumers easily. Yes, keywords are not that essential as they were several years ago, but yes, you can’t ignore their impact on your overall content, and this will enhance your chances of getting acknowledged by the knowledge graph.
Knowledge of how to add keywords in the right place also matters if you want to get instant results for your business. You can add the URL of your business website, the title tag of your content, meta description, Heading 1, introductory paragraph, in the middle body of the content as well as in conclusion, and other types of alternate descriptions.
In this way, you can proceed in the right direction to promote your business. Don’t think that your business will get better exposure by putting more and more keywords in the content. Google will declare your content as spam, and it will never promote that. So stay, beware!
It’s the most basic tip that you might hear a lot, but it is also an essential one. Imagine how Google is able to update all the data about your brand and products if you own an inconsistent online presence.
Knowledge Graph can be counted as a great option, especially if you are trying to improve your brand’s reputation and generate more leads. It is a great place to start with. All you need is to follow the right path by creating a Wikipedia page or sign-in on the Wikidata page. There are several other tips, and you can use them to get the best results in terms of getting shown up on the knowledge graph. Start taking steps today to avail of impressive outcomes in the near future.